Dear Friend,
The baby boomers are now retiring, at the rate of about 10,000 every single day. When they turn 65 they go on Medicare, and most will need either a Medicare supplement plan, or a Medicare Advantage plan, to protect their assets and make sure they can pay for their medical expenses.
Imagine a career where every day you can really help people save money and find better ways to protect against financial risk. Where you can work from your own home. Where you can set your own schedule, with flexibility so you can go to the school play or to lunch with friends or fit whatever is your priority, into your schedule.
If you can connect with people and sell over the phone, we have a very exciting opportunity. We have thousands of people coming to our websites every week, looking for information on Medicare, Medicare supplement plans, Medicare Advantage plans, and Part D prescription coverage. And they need to talk to someone they can trust, who can make things easy for them to understand, and who can help get them enrolled.
What we have is a "done for you" marketing system that generates very hot leads, incoming phone calls, referrals, and sales. How would you like to have thousands of emails going out every week in your name, to prospects who have requested information from you, written by a professional sales copywriter and proven to generate calls, emails, and pre-set appointments with prospects clamoring to talk to you?
Unlike most people in this industry, as an advisor with Medigap Advisors you do not have to worry about marketing, application processing, underwriting follow-up, post-sale communication, and all the other details that could bog you down - and you can spend your energy on what you do best - selling to qualified prospects, and helping people understand their best health insurance options?
That is how business works for those who are chosen as Medigap Advisors Independent Sales Advisors
If
you're like most salespeople, you don't have the time, technical skill, or interest
to put together websites, quote systems, multi-step marketing sequences, client
retention systems, online applications, direct mail campaigns, and all the other
marketing methods that generate sales and a large residual income for the top
insurance agents.
Now
you can integrate into a marketing system that's already put together for you.
Selling
Insurance the EASY Way
My
name is Fred Adams; I'm Vice President of MediGap
Advisors. I started my insurance
career calling on so-called "telemarketing leads". I would guess four
out of five people told me they weren't interested before I even got three words
out. Most would hang up on me, many cussing me out before slamming the
phone down.
The
only way I learned to survive was by cold-calling. It could take hours
of rejection before getting a "maybe", and then I usually had to get in my car
to drive to the prospect's house or place of business to try to close the sale.
I was broke, tired of all the rejection, and sick of the long, long hours.
I
knew there had to be a better way!
In
2001 I put up my first website, and began studying marketing earnestly.
I read dozens of books, attended seminars that cost me thousands of dollars,
spoke with experts, and hired expensive copywriters.
And
the work paid off. Today MediGap
Advisors sees thousands of unique
visitors come to our site every week, seeking our expertise and requesting applications.
Today more people sign up through my online system without ever even speaking to me than I used to sell working an 80-hour week. Many of our other sales
close after a 2-minute phone call, or a quick email exchange just to clarify
a point or two.
And
after buying from us, our clients stay with us. And they buy more.
And they send us their friends and colleagues.
So
what is the secret? Well that's a big question, but the short answer is
that we have put together a highly effective marketing system. McDonald's
didn't become the largest restaurant chain in the world because of its great
hamburgers; it did so as a result of the systems it put in place to make its
processes both efficient and effective.
When
you are integrated into our system, you will benefit from the thousands of hours
we've put into refining our message, the professional copywriters we've hired,
and the thousands of dollars we continue to spend optimizing our search engine
results and conversion ratios.
Let Me Tell You About The Actual Easy Sales Secrets Of Our
Marketing System That Will Once-And-For-All Put Your Insurance
Sales On AUTOPILOT
If
you are interested in growing your success in the health insurance business,
please read the following information very carefully. Whether or not your
Independent Advisor application is accepted, you will learn a lot by simply
understanding what has made MediGap
Advisors so phenomenally successful.
If we both agree that having you on board as part of our team would be mutually
beneficial, this is the system that you will become a part of:
Easy
Sales Secret #1:
MediGap
Advisors's Website and Reputation
When
you represent MediGap
Advisors, you benefit from the instant
credibility the MediGap
Advisors brand name represents.
Not only does our website serve as an information resource, but it actually
does your selling for you, so that by the time you talk to your prospect they
are very well informed and ready to do business. Imagine the difference
when talking to a cold prospect versus one who has already done their research,
compared quotes, and is simply deciding between Plan F and Plan J.
Of
course, it's not always that easy. That's why the next Easy Sales Secret
drives sales through the roof:
Easy
Sales Secret #2:
Talk to HOT
Prospects
Everybody
needs health insurance, and many people must buy it themselves because they
are not covered by an employer. But few enjoy the process, and most buy
only when the pain of their current situation gets strong enough to motivate
action.
By capturing
prospects when they are actively looking for information on MediGap health insurance
plans, we are able to hit them with our marketing message at a time when they
are most receptive to hearing it.
Independent
Advisors who participate in our lead program are able to speak with very interested
prospects that actually want to talk to them. Often they are on the phone
with the prospect within minutes, while he or she is still looking at the quote
results - what an excellent time to answer short questions and set up a telephone
appointment to help the prospect choose a plan and get signed up.
When
we can't reach them on the phone, the next Easy Sales Secret puts the sales
process on autopilot:
Easy
Sales Secret #3:
Ongoing
Automated Marketing Messages
How
many people are on your "still thinking about it" list? Are you still
keeping in touch with them on a regular basis? And if so, is it really
the best use of your time?
Imagine
a series of well-timed emails going out in your name, further establishing your
credibility, selling the reader on:
- why they need a Medicare supplement plan
- why they should get it from you
- why they should take action now
We
have put hours and hours into perfecting our written sales letters, making our
messages so compelling and so convincing that most readers would think twice
about buying health insurance from anyone else but you.
Each
email comes directly from you, in your name. If the prospect replies to
the email, it goes directly to you. Anyone who does not sign up right
away will continue to receive communication from you every few days, for the
next 5 weeks. They'll learn more how Medicare works, how Medicare supplement plans work, how to compare their options, and how to make the choice that’s right for them.
Setting up an autoresponder to send out emails is not that difficult, but getting the message right, is. Every one of our email messages has been reviewed and updated by a leading professional sales copywriter who really understands how to influence people to take action now.
"Medigap Advisors’s system of insurance marketing and follow up is the best I’ve ever seen"
Having been in the insurance industry for the past eight years in several capacities - as an agent, managing broker and eventually an agency owner - I can honestly say that Wiley Long’s system of insurance marketing and follow up is the best I’ve ever seen. The burden of following up with warm and cold leads has been completely taken off of my shoulders so that I can concentrate on the new business coming in. I have never been so on top of my follow up with clients. I am alerted every morning of Birthday calls to make, renewal calls (with all the renewal information included) and underwriting updates are given to me on a daily basis. Hot leads are regularly sent to me and I have the support of Wiley's agency behind me to assist with the follow-up required, I can write large amounts of business with no overhead and none of the headaches typically associated with being in the insurance business (this sentence sounds like "I'm not a business owner". I also enjoy our weekly tele-coaching calls that include sales goals, important updates, producer contests, guest speakers and a sense of camaraderie.
Even with the knowledge and experience I had I was unable to reach my full potential as an agent due to the massive amounts of follow up and overhead of owning a brokerage. The marketing that MediGap Advisors does gives me so much credibility, and I have the confidence of my prospects right away. I make great money, I make my own hours and I am the agent my clients deserve to have. All of this has been made possible by an amazing system and the great support I receive from this agency.
Chelsea Miller
Fort Collins, CO
|
Easy
Sales Secret #4:
Special Reports That Create Authority and Trust
Seniors out there have a real desire to find the best solution for their health insurance needs. They' know they need coverage to supplement Medicare, but most have a difficult time finding anyone who can clearly explain things, and answer all their questions.
That is why so many people order MediGap Advisors's Complete Consumer's Guide to Medicare and Medicare Supplement Plans. We also offer reports on life insurance, health reimbursement arrangements, ways to save money on medical expenses, and other valuable information. Offering unbiased, reliable, hard-to-find information is one of the best ways we generate leads from prospects who are truly interested in what we have to offer.
Our
Independent Advisors have exclusive access to this material, along with systemized
methods of using them to continually generate additional inquiries.
Easy
Sales Secret #5:
"No-Talk"
Online Sales From People You Don't Even Talk To!
What's
even better than having interested prospects calling you on the phone ready
to buy? It is customers who sign up online without even talking with you
first. All Independent Advisors receive their own landing page which they
can use to offer quotes or special reports from MediGap
Advisors. Any lead generated
through that site is coded with your name, and if the prospect signs up you
get the credit, whether you talk to them or not.
There
are only so many hours in the day, and even the hardest working agent can only
speak with a limited number of prospects per week. But if you have the
right systems in place you can actually make
sales while you sleep!
We
call these "no-talk" sales, and we love'm! MediGap
Advisors will provide the website,
the mechanism to capture the contact information, and the automated follow-up.
You check the sales report in the morning, and see who bought the night before.
A
lot of people out there work very hard. The most successful also work
smart, and put technology to good use.
Easy Sales Secret #6:
Make
Multiple Sales At Once via Teleseminars
One
of the keys to high income is figuring out ways to "multiply" yourself.
One of the many ways our advisors do so is through the use of teleseminars.
Every
other week our Independent Advisors are doing teleseminars where sometimes dozens
of people show up, interested to learn about Medicare supplements and how to
obtain a Medigap insurance plan. We provide scripts, marketing sequences,
website sign-ups, and we even pay for the call.
A
well-run teleseminar will further increase your status and reputation as an
expert, and will often result in 10 or more sales within an hour after the call.
Easy
Sales Secret # 7:
Pre-Set,
Qualified Telephone Appointments
Effective
salespeople spend their time speaking with people who are ready to buy.
So when someone calls interested in getting some assistance in choosing a qualified
health insurance plan, we schedule a qualified appointment for you, based on
the times you make available on your online scheduler.
You
receive all the information you need to do some research before the call so
you are well prepared. You'll know the ages, current coverage status, and
why the prospect is interested in a new plan.
The
prospect also receives the information they need to prepare for the call (and,
critically, to prepare them to be ready to make a decision when they do talk
with you).
The
result is that you are no longer "pitching", but instead you are advising.
You have credibility before you even say hello, and your job now is to simply
help the prospect find the best plan for his or her needs, and get them enrolled.
Our top advisors are closing 80% or more of their pre-scheduled appointments.
Easy
Sales Secret # 8:
Home
Office Support To Free Up Your Time
Most
agents spend a whole lot of time on paperwork. How much of your time do
you want to spend hunting down new clients to get missing info so you can submit
the application to the insurance company? How many hours do you spend
each week following up on the underwriting status of your applications?
More importantly, how much time will you really have available to do these activities when you are selling 2, 5, or 10 plans a day or more? Our system is designed to let you spend your time doing what you do best - selling - and whenever possible and prudent we handle the back office paper work and nitty gritty for you.
"I have sold over $100,000 in premium in a single week, multiple times..."
While I have always enjoyed helping others, I was never one who felt a calling to “sell.” However, as a trusted MediGap Advisors Independent Advisor, I found there is really little “selling” involved. I work when I want, from where I want, fielding primarily pre-set appointments. I have never seen any sales system of any kind that caused prospects to literally line up and wait for an appointment with me like this. Best of all, when these appointments do occur, the prospects are so primed to make a buying decision that assisting them in choosing the best product to fit their particular situation is unlike any “sales” process I have ever been a part of
Using the MediGap Advisors system, I have sold over $100,000 in premium in a single week, multiple times. The incoming calls and e-mails are from people that are ready to buy, and just need a little advice on which plan they should chose. I can’t imagine any sale ever being any easier.
Stephen F. Adams
Athens, GA
|
One
of the keys to monetary success is to spend your time on highly productive activity.
Systemization of your business is critical, but you must also have a well-trained
and responsible staff to handle all the details. If you've ever tried
to hire, train, and manage office staff, you know how valuable this is to our
Independent Advisors.
Easy
Sales Secret # 9:
"Done
For You" Back-End Sales Marketing
When you close the sale, are you done? If so, you're missing out on a lot of money. MediGap Advisors's automated marketing systems help you maximize total customer value. Here are some of the sales you'll capture that you used to miss:
Most of these sales processes are integrated into our automated follow-up system, so you may not have to do much at all to add additional income revenue.
Easy
Sales Secret #10:
Even
MORE Ongoing Marketing Done For You, Every Week
One
of the things that has surprised us as we've built our system and tracked our
results is how many sales we get from people who initially inquired weeks, or
even months earlier. So after the initial marketing sequence, our prospects
continue to hear from you every week. They receive informative emails
that maintain that critical balance of providing valuable information, while
creating urgency and a call to action.
The
results are sales coming in every week from prospects we might have otherwise
written off. In
addition to email, at times we'll use direct mail, voice mail, fax, teleseminars,
and other media to drive response and surge sales. We do the work, and
our Independent Advisors close the sales.
Easy
Sales Secret #11:
Developing Lifetime Customers
Our objective when enrolling a new client is not to simply make a sale. We want to develop a long-term relationship so we can continue to help them stay in the best plan for their needs, and so we can help them out with other needs such as life, disability, or long-term care insurance. MediGap Advisors has numerous methods to keep clients on the books, keep them buying additional products, and referring their friends and colleagues.
By
keeping in touch with our clients on a regular basis, we are building a long-term
relationship with them that can double or triple your renewal income.
Marketing guru Dan Kennedy calls it "Fencing the Herd". Here are some
of the ways we nurture the relationship:
- Post-Sale
Wow Packet - right after someone applies for coverage with us, a thick packet
of information is sent to our clients, along with a letter from you, welcoming
them to MediGap
Advisors, and sharing with them
ways they can save money on their medical expenses.
- MediGap
Advisors Update - Our monthly direct
mail newsletter which contains helpful articles, offers for additional products
and services, and helps develop the "relationship", which turns customers into
long-term clients.
- Birthday
Cards - customers receive a birthday postcard directly from you. These
touches generate referrals, life insurance sales, and greater loyalty from our
customers.
- Other
"touches" throughout the year - your customers will not forget you when they
get holiday greetings and other occasional touches every few weeks.
MediGap
Advisors customers are not just
"sales", they are long-term clients. Because of the level of service we provide,
the valuable information we provide and the ongoing communication, our business
stays on the books. And our customers buy more, and refer their friends.
All this, of course, means greater success and income for us, and for our Independent
Advisors.
"Having been in the insurance business for 16 years, I can truly say this system is fantastic."
Finally no more cold calling or driving around picking up checks.
The leads are coming into my office, on my PC, and people are anxious to talk. I can set my own schedule, work from multiple locations on my laptop all while having a professional presence. Some weeks I'm writing over $50,000 in annualized premium, while still spending plenty of time with my 3-year old son.
This is the first time in 16 years that my insurance business has given me so much freedom!
Paula Santamaria
Athens, GA
|
Easy
Sales Secret #12:
Online
Database To Track Your Clients and Prospects
Its
easy, organized, and all in one place. See who is in your marketing funnel,
and where they are. You can put prospects into relevant groups so you
can efficiently manage your follow-up calls. See what plan they bought,
any notes you've made on previous conversations, and what automated marketing
steps are coming up.
To
consistently reach high levels of insurance production, you must have a system
in place that is organized and efficient. If you have to hunt for notes
scribbled on scraps of paper, go through lists of who you need to call back
or follow-up on, or try to remember past conversations, you will never make
the big money.
Our
system has everything in one place. It allows you to quickly retrieve
any information you need on clients and their policies, track prospects and
all past marketing touches, and start and stop pre-written marketing campaigns.
Easy
Sales Secret #13:
Access
to Exclusive MediGap
Advisors-Generated Leads
As
you can imagine, we generate quite a few leads, many more than we can effectively
work ourselves. When you integrate into our system, you have the opportunity
to have those leads assigned to you at a very low cost. In fact, as long
as you maintain certain production levels, the leads may not cost you a penny!
Company-generated
leads assigned to our advisors are marketed to in the advisor's name.
Advisors who participate in the lead program have new leads assigned to them
in real time, every day. Those leads are then marketed to in the advisors
name, automatically.
Easy
Sales Secret #14:
Comprehensive
Training
Everyone
accepted into the Independent Advisor program undergoes an extensive training
program covering all aspects of our sales success program. Before representing
MediGap
Advisors, all of our advisors must
demonstrate an expertise in the plans that they will be offering.
If
you are accepted into this program, you will participate in an intensive two-week
learning program of teleconferences and home study, so that you have the knowledge
and information you need to confidently represent MediGap
Advisors, and to maximize your sales
results.
You
will then receive one-on-one coaching to help you polish your presentation,
smooth out your closing, and maximize your sales. Ultimately we are only
as successful as our advisors, so we are very committed to your growth and success.
Is This A Sales Person’s “Dream Job”?
Many people who have seen our system call it a “sales person’s dream job”. You get to work from home, set your own schedule, and work hot leads that are coming in daily. You provide a high-quality service that people really need. And there is a literal flood of new prospects coming into the market, every single day.
The opportunity we have is for someone who is personable, committed to a high level of customer service, and who has the discipline to work from their own home office. In addition to Medicare supplement sales, you will be paid for accident plans, dental plans, HRAs, life insurance sales, international travel insurance, and other services we offer. And as long as you are an advisor with MediGap Advisors, you will continue to service your clients and offer them additional products and services.
If you are comfortable with the living you are making and the hours you are working and commuting, then you can stop reading now. If you are not ready for this, if you don't see the value in what we're providing our Independent Advisors, then quit dreaming and get back to work. But if you've read this far you now realize that there is a better way. You can either try to recreate it (print this page out, tape it to your wall, and study it); or you can possibly become part of it.
